In April, IDL and Crack helped Nike launch the Manny Pacquiao line. The project drew heavily from the colors of the flag of the Republic of the Philippines where Pac-Man is from and will help to build excitement around the impending match-up between Manny P & Shane Mosley in Las Vegas, NV on May 7th.

Crack constructed authentic boxing rings in addition to other items for this project and was able to engineer and execute in less then 2 weeks. True to its purpose, before the installations were even finished, customers were already walking by and taking pictures of the displays.

In April, Crack teamed up with Gap to help support their elevated and premium brand denim “1969″. Briefed and installed within 3 weeks, you can see the 2 neon signs hanging from the men and women’s 1969 section of their 1969 store in SOHO, NY.

1969 is the premium brand for Gap denim and are designed in LA. Above you can see the neon light used in the women’s section. Below the men’s sign appears to float above the display table.

The goal of this project was to literally highlight the sections in-store where is 1969 is merchandised. Gap was so impressed by the results that you will start to see additional stores receive the same treatment.

As the season ends, the real competition begins. 16 battle-hardened teams, fighting for their playoff lives over 40 games in 40 nights. The road to a championship is paved with EPIC performances that build heroes and cast legacies. Crack and IDL helped Nike Basketball will celebrate those inspiring moments and the players who create them with the launch of the EPIC retail campaign. Support included 600+ Foot Locker stores, 200+ Champs doors, and 28 House of Hoops by Foot Locker. Below you can see examples of two pinnacle executions for House of Hoops in New York City and Miami.

To support Nike Basketball’s EPIC campaign at Harlem House of Hoops, Crack created real concrete block table toppers to shroud existing fixtures, large banners to hang throughout the store, entry way and pro kicks graphics, and custom 3D letters.

In Miami, Crack supported EPIC with a full display in the entry way of the Dadeland Mall House of Hoops and adjacent Foot Locker store.

On April 22nd, IDL Worldwide helped to celebrate Earth Day in conjunction with Emerson School which is a neighbor to the Portland Design Hub located in the Pearl District. IDL helped the students express themselves by providing supplies and having the city close off the street. The students were encouraged to show different methods of transportation to get to and from school. After the students had completed their artwork the students and parents enjoyed snacks and refreshments while touring the 1st floor gallery at IDL.

68 teams wanted it. 1 team won it.

IDL and the Crack team supported the Nike Basketball, NSW and the Four teams that wanted it the most this year at the NCAA Final Four Tournament in Houston, TX. Nike’s “Bring on the Roar” campaign asked consumers to become part of the madness in March.

There were four team roars: Virginia Commonwealth University’s “Shaka the World”, University of Kentucky’s “UK 2K 11, Butler’s “The Butler Way(TM)” and finally University of Connecticut’s “UConn Pride and Husky Hustle”. These roars became the battle cries of the crowd – starting at retail with customization and photo booth experience, to the arena for the final games of the season.

Consumer images were displayed both in the Foot Locker window and online at nikebasketball.com, where a running tally of team “roars” was kept for each Final Four team.

The Crack team designed and produced the photo booth consumer experience space in the Houston Galleria House of Hoops, as well as team specific foam fingers and tattoos.

Kentucky window display for the Houston Galleria Foot Locker. All products sold out before the end of the weekend.

The roar was loud and clear.

On Tuesday, March 29th, IDL Worldwide teamed up with fashion designer Lia Griffith of Papier Couture and celebrity photographer Landry Major to bring an editorial style fashion photo shoot featuring custom designed paper dresses made from re-purposed Nike, Coca Cola and other printed campaign materials to Global Shop 2011 in Las Vegas.

The dresses were highlighted as part of an editorial-style photo shoot at the Wynn Hotel followed by an invitation-only client reception of fashion, music and drinks hosted by Crack and Satori Engine at the Blush Boutique Nightclub. Attendees were able to interact with the models, designer and photographer as well as IDL staff who were involved in the process. Stay tuned for additional photographs and a “Behind the Scenes” video of the project and event that will be available shortly.

In February of 2011, Nike Basketball took over the city of Los Angeles with a campaign that portrayed athletes as “Los Fearless” to celebrate the NBA All Star Game. Crack supported Nike in their retail execution and consumer experience in Foot Locker House of Hoops locations around the country, Los Angeles area Foot Locker doors, and an entire take over of the Beverly Center in Beverly Hills, CA. From the beginning to execution, the “Los Fearless” retail campaign was conceptualized, designed, implemented, produced and installed by the Crack team. “Los Fearless,” began with regional executions in the East LA, Hollywood, and OC marketplaces, and culminated in the final East vs. West launch on Thursday, February 17th before the NBA All Star Weekend commenced.

Based on the history of basketball culture in the different regions in LA, Nike offered regional specific product in Orange County, Hollywood and East LA. Crack integrated the rich basketball heritage of those neighborhoods into their product display elements.

East LA and Orange County table shown below. East LA tables were created from concrete and included basketball rims with chain nets ripped from its backboard, used spray paint cans and street signs. OC table created from 100 year old barnwood and props include Ocean Ave street sign and an old long board, also created from 100 year old barnwood.

The week leading up to All Star, Nike launched new shoes for some of their elite athletes playing in the game. Crack created East vs. West tables to showcase the player specific footwear. East table shown below.

In anticipation for All Star weekend, with Crack’s support, Nike took over the Beverly Center by wrapping a three-story high elevator cube, numerous barricades and empty store fronts with ‘Los Fearless’ all star graphics.

Beverly Center’s valet area where Crack provided yellow runway carpet, stanchions and graphics.

Foot Locker House of Hoops was the main focal point for Nike Basketball’s execution within the Beverly Center. Crack built out a ‘Consumer Interaction’ area where guests could get their pictures taken and look as if they were a ‘Los Fearless’ Athlete. The pictures were instantly uploaded to a 30′ tall screen and TV’s located within the mall. Visitors were given a copy of their photo and sent an e-mail where they could instantly upload their picture to twitter, facebook, etc.

On the court, Kobe Bryant is known as ‘The Black Mamba’, one of the most feared, venomous snakes in Africa for his ability to attack and strike with deadly precision and accuracy. Crack initiated design, fabrication and curations of key retail staging elements to support the launch of his latest signature shoe, The Nike Zoom Kobe VI, including centerpiece black mamba terrariums in pinnacle locations across the nation including NYC, Chicago and LA.

In order to curate an authentic terrarium setting for the Black Mamba’s Zoom Kobe VI shoes, Crack researched and met with snake experts. From the custom fabricated heat lamps to the 100′s of pieces of driftwood picked up on a beach in Friday Harbour, British Columbia, Crack went all out to create a comfortable habitat for the Zoom Kobe VI’s.

In December, a real black mamba visited IDL/Crack Headquarters. Disclosure – no shoes were harmed during this visit.

For the Christmas Day game in LA, court side Laker fans received a free pair of ‘Christmas Day’ Kobe VI’s. Fans such as Andy Garcia, Sylvester Stallone and George Lopez (pictured below) were fitted in a private area in the Staples Center that was built by Crack.

BP shared with CRACK their vision for creating a customer “Refueling” experience at the Chicago Auto Show while communicating an effective sustainable energy story. CRACK helped to actualize that vision by designing, engineering, fabricating and installing an emotional brand experience through a 50’ x 60’ “green” environment.

This marked the first year that BP was sponsoring the event and wanted to provide a relaxing space where guests could ‘Refuel, Relax, Recharge” both literally and figuratively while they explored the various new car exhibitions. Crack designed an inviting space with lush shaggy carpet, comfy couches and walk up bars with PowerMat stations to “Refuel” cell phones, computers and Ipods.

Crack designed, engineered, produced and installed the space in less than 3 weeks from concept. Torquenews.com listed the BP Refuel Lounge as the 5 top things to see at the Chicago Auto Show!

Crack just launched a multi-phase execution over the past month for the new Nike Zoom Kobe VI Shoe. Crack curated over 100 terrariums filled with sand, rocks, plants and drift wood. Check out the new Foot Locker commercial featuring Crack’s work.