The Footaction located on the corner of 34th and 7th Street, just a block away from Madison Square Garden, was the Jordan Brand’s premier World Basketball Festival retail showcase. It was also CRACK’s most pinnacle execution and installation to date. The 17′ tall store front windows were blanketed from end to end with graphics. The corner window displayed a custom LED video wall with Jordan athletes DWade, CP3 and Melo, and Jordan shoes moving across the screen. To showcase the limited edition Jordan WBF shoes in the corner window, CRACK created a display system to make the shoes look as if they were almost floating in mid-air. Check out the video below….
A few more shots from Footaction 34th Street. Tee cubby below was produced with a concrete finish and tagged graphics.
Photos by SGM Photography
To celebrate the World Basketball Festival, CRACK created a custom display case for House of Hoops in Harlem. Displayed in the case were every Air Jordan signature shoe in university blue colorway. Unfortunately, the shoes are not available! Sick collection!!!
Among Footaction 34th Street and House of Hoops in Harlem, CRACK executed retail curations in Footaction in the Bronx, Harlem and Brooklyn. Brooklyn pics below.
Photos by SGM Photography
CRACK produced a 1-off curation for ALIFE, one of North America’s bespoke fashion retailers.
Converse approached CRACK to execute their World Basketball Festival Retail Presentations for Harlem and Times Square 2 weeks prior to tip off. The goal of Converse’s presentation was to create an authentic hardwood basketball court in red with WBF athletes suspended in mid-air as they are going up for a dunk, breaking ankles, or pulling up for a 3. CRACK reclaimed and reused the actual court that a local community college used to play on.
CRACK just returned from a 2 week stint in NYC for the World Basketball Festival (WBF) where we executed curated consumer experience presentations for Nike, Jordan, and Converse in 33 doors over 3 days. Some of the stores included Foot Locker 34th Street, Footaction 34th Street, Champs Times Square, Macy’s Herald Square, NBA Store and House of Hoops Flagship in Harlem. We were honored to have the opportunity to produce and execute such a large event. Although a massive and exhausting effort was required from our entire team, the energy surrounding WBF and New York City over the past 2 weeks was an amazing experience to be a part of.
Below is a brief run down of WBF. We’re looking forward to posting pictures from our retail executions over the next few days.
Nike, Jordan and Converse teamed up to bring the world’s best basketball teams and top musical performers to New York City for the inaugural World Basketball Festival. The event ran from Aug. 12th – Aug. 15th and included performances from Jay-Z, exhibition games between national basketball teams from Brazil, Puerto Rico, France, China, and USA.
Exhibition games between the top world teams were played at Madison Square Garden, Radio City Music Hall, and Rucker Park in Harlem (shown below).
One of the largest professional bicycle races in the Pacific Northwest was held in the park blocks in downtown Portland last weekend. The event, Portland Twilight Criterium, features the fastest and top ranked teams in the nation. It started in 2002, and attracts over 15,000 spectators a year. Tons of activities throughout the park blocks including a Hand-Made Bike Show, Cycling & Fitness Expo, Widmer Beer Garden and delicious Portland Food Carts. For more information on the race, visit http://www.portlandtwilight.com/
The course route runs right by the new IDL Worldwide/CRACK Portland Headquarters.
While in LA for the 3 on 3 bball tourney, CRACK checked out the US Open of Surfing in Huntington Beach, CA. The event sponsored by Nike, Hurley, and Converse ran a full week with skating/surfing competitions, concerts and much more. The day we attended Weezer performed a free concert to 10,000′s of kids packed on the beach.
Main mode of transportation…..
Just a few blocks from the event, Nike 6.0 commandeered a motel and named it ‘Nike 6.0 Motel No Tell.’ Some of the rooms were transformed to arcades, Nike ID stations where visitors could customize their own shoes, and custom rooms for the 6.0 athletes.
CRACK packed up its Pop Up Retail Store and took it down to California for the Nike Basketball LA 3 on 3 Tournament last weekend. The event held at LA Live by the Staples Center, showcased slam dunk contests, 1000′s of basketball players of all ages, and top notch ball.
Customization area where customers could get their number/name applied to their gear.
….shakalaka (reference to NBA Jam, my favorite game growing up)
Last night CRACK was up until the early morning hours executing a custom window at Dick’s Sporting Goods. The window was engineered and produced in 3 days and included multiple layers of graphics and custom metal work. The window shows Adrian Peterson BOOMing through glass as shards fly all around his body. Check it out now at the Washington Square Mall in Portland, OR.
In September, CRACK and parent company IDL Worldwide are taking over the Northwest Park Blocks in downtown Portland, OR. Dates are in the works for the Grand Opening Bash, Bocce Ball, Ping Pong and Foosball Tournaments. Stay Tuned.
CRACK took over the space in grand fashion to test window curation graphics for the World Basketball Festival. Nike, Jordan and Converse are bringing in the world’s best basketball teams and top musical performers to New York City from Aug. 12th – Aug. 15th. CRACK will be producing curated window presentations at pinnacle doors throughout NYC for all 3 brands.
For the 3rd year in a row, CRACK partnered with Nike to build out their Pop Up Retail Store for Spokane Hoopfest, the largest 3-on-3 basketball tournament in the world.
Within 12 hours, the CRACK team transformed an open space in Spokane’s Riverfront Park into a massive 3200 sq ft Pop Up Retail Environment which showcased Nike’s newest footwear and apparel, and a custom vertical leap tester.
Over 200,000 spectators and 25,000 basketball players visited Spokane, Washington for the 3 day event!
CRACK was challenged yet again with executing an 11 door, nationwide rollout in 4 working days for the Nike Hyperdunk 2010 shoe initiative. The team got CRACKin’ and produced custom graphics, shoe displays and 3D mylar balloon presentations to convey the ‘Lighter with More Pop’ story. Everything made it in store and on time.
