BP shared with CRACK their vision for creating a customer “Refueling” experience at the Chicago Auto Show while communicating an effective sustainable energy story. CRACK helped to actualize that vision by designing, engineering, fabricating and installing an emotional brand experience through a 50’ x 60’ “green” environment.
This marked the first year that BP was sponsoring the event and wanted to provide a relaxing space where guests could ‘Refuel, Relax, Recharge” both literally and figuratively while they explored the various new car exhibitions. Crack designed an inviting space with lush shaggy carpet, comfy couches and walk up bars with PowerMat stations to “Refuel” cell phones, computers and Ipods.
Crack designed, engineered, produced and installed the space in less than 3 weeks from concept. Torquenews.com listed the BP Refuel Lounge as the 5 top things to see at the Chicago Auto Show!