When Starbucks launched their Holiday Program this winter, IDL Worldwide had engineered and produced all three of their premium holiday presentation tables. With the help of Crack, Starbucks further connected with local communities and coffee connoisseurs by creating premium experiences at two flagship store locations:
1. Coffee capital, Seattle, Washington’s “Westlake” Flagship Store
2. New York City’s bustling metropolis flagship, SOHO Spring & Crosby
The task? Engineer, produce and install larger-than-life window characters enveloped by snowfields & snowflakes, while invoking sentiments of “sharing, and holiday cheer” connecting to their global holiday campaign. Crack had less than 1 week to translate final art approvals, produce and install premium window experiences; installations were custom curated onsite in an 8 hour overnight installation rally on November 15th. Crack team members were at both locations to ensure a seamless and timely execution.
Seattle
NYC – Soho
