In order to promote his new movie, More Than A Game (MTAG), Lebron James and Nike are packing up and going on tour to host pre-screenings in several cities across the world. The movie tells the story of Lebron and his high-school team in their quest for a high school title. The movie not only highlights Lebron’s rise to national prominence in the sports world, but also focuses in on his coach and teammates at St.Vincent-St. Mary.
In addition to the movie screening, Nike is also hosting a community event in each city. Nike will bus in kids from area schools and provide food and entertainment. There are several tents around the event grounds such as: Nike ID to create custom shoes, a barbershop to get a free trim, temporary More Than a Game and Nike tattoos, interactive gaming, Nike Baller’s Network, a shoe cleaning station, DJ scratch school, and basketball challenges and games.
At each event, Nike will also have a POPUP retail store that showcases the newest product and highlights the new Lebron 7 shoes, which are set to be in-store this November. Nike partnered with Crack to bring this POPUP retail system to life on the grounds. Trucks containing the POPUP fixtures and product arrive in the evening, and in the morning of the event the retail space is set.
The first stop on the tour was on August 11th in Chicago, IL. Lebron and the MTAG cast arrived in the afternoon and took the stage for introductions and to discuss the movie. They also took questions from the Chicago media. Live music stage had local bands, drill team, rappers and performers throughout the day. The GS Boyz headlined with a show at the end of the day. The impromptu slam dunk contests were one of the highlights of the event and drew huge crowds. The event has received a lot of attention from the Chicago press.
Documentary depicts Lebron James’ passion
LeBron James’ World Tour makes a stop in Chicago
LeBron on Kane: ‘I wish him the best’