We do.
Converse Santa Monica Art Install
Crack got a chance to get our hands dirty recently, while getting the new Converse Santa Monica store ready for opening. We sent our Creative Director Dan Pelosi down to L.A. with a team to work with the folks from Converse to do some drawing, painting, wheat pasting- and just to have some fun for a few days. Check out the photos Crack in action, and check it all out for yourself on the the 3rd Street Promenade in Santa Monica.
Dan wheat pasting custom converse graphics.
Matt putting the finishing touches on the wheat pasting.
Dan drawing on the concrete floor…and yes he was sore afterwards.
Making progress…
Working with the designers from Converse to piece together a custom mural.
Cade from Converse trying to scare us.
Converse: Santa Monica
On February, 11th Converse opened up their first specialty retail store on the West Coast, located in the famous shopping district of the 3rd Street Promenade in Santa Monica. The store features a customization space where consumers can customize their accessories, apparel and footwear with over 150 graphics that includes collaborations with local artists and designs that gives a nod to the Santa Monica area.
Crack partnered with Converse to create the main focal point of the store, the large Chucks Flag at the entrance of the store. Check out the Converse Grand Opening Party on February 18th.
CP3.V Shoe Launch Event
To support the launch of the CP3.V shoe, Crack partnered with Brand Jordan to showcase the CP3.V shoe in downtown Los Angeles. The media was invited to preview the shoe and meet with Chris Paul and Nike Sneaker Designer Tom Ludecke in an experience designed by Crack Creative Director Dan Pelosi and Designer Ben Willett. Dan, Ben and our production team brought to life the story of Chris Paul, weaving his childhood, high school and college experiences into the story of his shoe, which is the ultimate reflection of the “quick” player that he is today. The team used edge-lit acrylic shards and lighting to guide the media through the space while representing Paul’s fast, lateral movements on the court. Each period of Paul’s life was represented graphically and physically, with key elements telling the story of how he became the player he is today. Each guest left with a profound sense of who Chris Paul is and how he landed in Los Angeles, bringing the ball up the court for the newly revamped Clippers.
Photos: David Studaris
Lebron 9: Lock Down. Lift Off.
On Tuesday, Oct. 25th, Nike Basketball partnered with Crack to launch the LeBron 9 in close to 50 Foot Locker House of Hoops locations across the country. For the House of Hoops in Harlem, NYC, Crack created custom fixtures including a treated wood table with smokey painted lit risers that made Lebron’s shoes look like they were lifting right off the table. To keep the table cord-free and running for a month, it was powered by 9 jet ski batteries.
Jordan Flight Lab 159
To support the launch of the Jordan Melo M8 shoe, Crack partnered with Eight Inc. and Brand Jordan to build an experience in Soho that represents Carmelo Anthony’s on-court and off-court personas. Crack sent our Creative Director, Dan Pelosi, Technologies Specialist Jeremy Helms, six people from our production team, and 15,000 sq feet of maple hardwood flooring to 159 Bleecker Street in the Soho district of Manhattan. Over five days they built an explosion of basketball hardwood floor, which represents Melo’s explosive nature on the basketball court. As you walk into the epi-center of the space, there is a small room playing content that portrays his inner-calm, off-the-court persona. The exhibit is up for display through 10/29 at 159 Bleeker Street in Lower Manhattan. Check it out!
American Punk – AE77kids Style Lab
This summer, Crack partnered with American Eagle to create and execute the NEW 77kids Style Lab in their Times Square flagship store in NYC. We helped American Eagle develop and realize their vision of creating an exciting, fully interactive kinetic atmosphere. Crack designed and built a number of experiences that allow shoppers to physically manipulate almost every element of their environment, all while engaging with the brand and product in a rock n’ roll, clothing factory funhouse!
+ Motion sensitive light up staircases
+ Denim wash station with simulated washing/drying machines and functional apparel conveyor
+ Air powered light up ball race game
+ Full motion T-shirt press
+ T-shirt drying station
+ Moving pulleys and gears
+ Custom prize-vending machine and tokens
Jordan Flight Forum
Oct 6th 2011 – Crack completed an installation for the Jordan Flight Forum PR event, which unveiled Jordan performance footwear and apparel product for the upcoming holiday season.
Crack produced a presentation with three rooms to tell the performance stories around Jordan’s three key athletes: Dwyane Wade is Air, Chris Paul is Quick, and Carmelo Anthony is Explosive.
Glowing LED lights were thrown across polished black surfaces to create striking visuals in each room.
Above you will see a room image inspired by Chris Paul’s game (Quick)
An image from the room that rep’d Carmelo Anthony’s game (Explosive)
The images of the room for Dwyane Wade’s game (Air)
Park Block Butchers
A new expansion team has joined the Underdog Sports Kickball League. IDL/Crack formed the Park Block Butchers, a team composed of top draft picks and crafty veterans. The Butchers started off with a 5 – 3 victory and are near the top of the pack with a record of 2-1. Come by Col. Sumners Park off of Belmont on Wednesdays at 6:30p for a beer and some laughs.
TOMS One for One: The Next Chapter
“In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.” – TOMS
TOMS is entering their next chapter and is transitioning from TOMS Shoes to TOMS One for One. On June 7th at 100 retail locations across the world, TOMS will unveil their new One for One product. Crack partnered with TOMS to help bring their retail execution to life. The product will be locked up until the day of the launch in 7ft tall boxes that Crack engineered and produced.
The boxes have been making their way around the nation popping up in Times Square, Grand Central Station, Golden Gate Bridge, IDL Worldwide/Crack Headquarters and other amazing locations!
Times Square – New York City
Bourbon Street – New Orleans & Golden Gate Bridge – San Francisco
Boston Marathon Finish Line – Boston, MA & Gallery 135 First Thursday – Portland, OR